Building a Funnel From PLR Content: A Quick Guide

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Building a funnel takes a lot of work – there is the content, the landing pages, the tech, connecting #allthethings. As someone who has worked as a tech VA and OBM, I have put together my fair share of funnels.

One way to simplify this process is to use PLR (Private Label Rights) content to create your funnel. 

PLR content is pre-written material that you can purchase and use as your own. This can save you time and effort, while still allowing you to create high-quality content that resonates with your audience.

But how do you build a funnel from PLR content? 

In this post, I’ll take you through the steps you need to take to create a successful funnel using PLR content. From problem-solving lead magnets to email marketing, we’ll cover all the essential elements of a high-converting funnel. 

Bookmark my PLR Content cheat sheet for my recommendations on PLR providers and resources to use.

So let’s get started!

Key Takeaways

  • Using PLR content can save you time and effort when creating a sales funnel.
  • A problem-solving lead magnet is an essential element of a successful funnel.
  • To maximise conversions, you need to use a combination of content creation, conversion mechanisms, email marketing, and product promotion.

Problem-Solving Lead Magnet

One of the most effective ways to attract potential customers to your sales funnel is by offering a problem-solving lead magnet. 

This is a free, valuable resource that addresses a specific problem or pain point that your target audience is experiencing.

To create a problem-solving lead magnet, start by identifying a common problem or challenge that your ideal customer is facing. 

This could be anything from how to lose weight to how to get their baby to sleep at night. Once you have identified the problem, create a resource that provides a solution or a step-by-step guide to overcoming the challenge.

Some examples of problem-solving lead magnets include:

  • A free e-book that provides tips and strategies for overcoming a specific challenge
  • A cheat sheet or checklist that outlines the steps to achieving a specific goal
  • A free video tutorial that demonstrates how to solve a common problem

When creating your problem-solving lead magnet, it’s important to make it as valuable and relevant as possible to your target audience. 

Use clear and concise language, and provide actionable advice that your readers can implement right away.

By offering a problem-solving lead magnet, you can not only attract potential customers to your sales funnel but also establish yourself as an authority in your niche. 

This can help to build trust and credibility with your audience, making them more likely to purchase your products or services in the future.

Content Creation

When it comes to building a funnel from PLR content, content creation is a crucial step. You need to ensure that the content you create is high-quality and engaging to attract potential customers. 

Here are some tips for creating great content:

Subject Matter Blog Posts

One effective way to create content is to write subject matter blog posts. These are blog posts that are focused on specific topics related to your niche. 

For example, if you’re in the health and fitness niche, you could write blog posts on topics such as “5 Exercises to Get Stronger Arms” or “How to Stay Motivated to Exercise”.

To make your subject matter blog posts engaging, you need to ensure that they are informative and actionable. Include tips, strategies and advice that your readers can put into practice. 

Also, make sure that your blog posts are visually appealing by including images and videos where appropriate.

Another important aspect of creating subject matter blog posts is to ensure that they are SEO-friendly. Use relevant keywords in your blog post titles and throughout your content to improve your search engine rankings.

Subject matter blog posts are an effective way to create high-quality content for your funnel. By following the tips outlined above, you can create engaging and informative blog posts that will attract potential customers to your funnel.

Conversion Mechanism

To turn your PLR content into a profitable funnel, you need to have a solid conversion mechanism in place. This is the process that takes a visitor from your landing page to becoming a paying customer.

Landing Page with Sign Up Form

Your landing page is where you will direct traffic to, from your promotional efforts. It should be designed to capture the attention of your target audience and encourage them to take action.

To create a successful landing page, you need to have a clear value proposition and a strong call to action. 

Your PLR content can be repurposed to create an attention-grabbing headline, persuasive copy, and eye-catching visuals.

Include a sign-up form on your landing page to collect the email addresses of your visitors. This will allow you to follow up with them and nurture them towards making a purchase.

Thank You/Download Page

After a visitor signs up on your landing page, they should be directed to a thank you/download page. This page should thank them for signing up and provide them with the promised content (that you created from your PLR).

You can use this page to further engage with your audience by providing them with additional resources. You can also include a call to action to encourage them to take the next step in your funnel.

By having a well-designed landing page and thank you/download page, you can increase your conversion rates and turn your content into a profitable funnel.

Email Marketing

Email marketing is an essential part of building a funnel from PLR content. 

It allows you to build a relationship with your subscribers and promote your products or services directly to their inbox. Setting up a Welcome Sequence is a great way to begin developing a relationship with your new subscriber.

Welcome Sequence using an Autoresponder

An autoresponder is a tool that allows you to send automated follow-up messages to your subscribers. This is important because it helps you to stay in touch with your subscribers and keep them engaged with your content.

When setting up your autoresponder, it’s important to create a sequence of follow-up messages that are designed to provide value to your subscribers. This is often called a ‘Welcome Sequence’. 

This can include tips, advice, and other useful information related to your niche. You can also include promotional messages in your welcome sequence.

To make your follow-up sequence more effective, consider segmenting your list based on subscriber behaviour. For example, you could create a separate sequence for subscribers who have clicked on a particular link in one of your emails.

Email marketing is a powerful tool for building a funnel from PLR content. By using an autoresponder with follow-up messages, you can stay in touch with your subscribers and promote your products or services in a way that is both effective and engaging.

Product Promotion

Now that you have got your audience’s attention, and got them onto your email list, you can move onto promoting your product. 

This product could be an eBook, a course, or a membership site, created using your PLR content. Whatever it is, make sure it is relevant to your niche and provides a solution to a problem your audience is facing.

To promote your main product effectively, you need to create a sales page that highlights its benefits and features. 

Your sales page should include:

  • A catchy headline that grabs your audience’s attention
  • A clear description of what your product is and how it can help your audience
  • A list of features and benefits
  • Testimonials from satisfied customers
  • A call to action that encourages your audience to buy

In addition to your sales page, you should also promote your main product through email marketing, social media, and paid advertising. Use these channels to reach your target audience and drive traffic to your sales page.

Remember, the key to promoting your main product successfully is to provide value to your audience and show them how your product can help them solve a problem or achieve a goal. 

By doing this, you will build trust and credibility with your audience, which will ultimately lead to more sales.

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