PLR vs Ghostwritten Content: Understanding the Difference

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If you’re looking to create content for your website or business, you may have come across the terms PLR and ghostwriting. While both options can provide you with pre-written content, there are some key differences between the two. 

Understanding these differences can help you make an informed decision about which option is best for you.

PLR, or Private Label Rights, content is pre-written material that you can purchase and use as your own. This means that you can edit the content, add your own branding, and even sell it as a product. 

Ghostwriting, on the other hand, involves hiring a writer to create content for you that you can then use as your own. The writer remains anonymous and you take credit for the work.

Both PLR and ghostwriting can offer advantages and benefits, but there are also considerations to keep in mind. 

For example, PLR can be a cost-effective way to get content quickly, but it may not be unique to your brand. Ghostwriting can provide you with custom content that is tailored to your specific needs, but it can be more expensive. 

In this post, we’ll explore the differences between PLR and ghostwriting in more detail, so you can make the best decision for your content creation needs.

Key Takeaways

  • PLR content can be purchased and used as your own, while ghostwriting involves hiring a writer to create content for you.
  • PLR can be cost-effective and convenient, but may not be unique to your brand. Ghostwriting can provide custom content, but can be more expensive.
  • Consider your specific needs and budget when deciding between PLR and ghostwriting for your content creation.

PLR Advantages

If you’re looking for affordable content that you can use as your own, private label rights (PLR) content is an excellent option. Here are some advantages of using PLR content:

Costs Less Than Hiring a Ghostwriter

One of the primary advantages of using PLR content is that it is much more affordable than hiring a ghostwriter. With PLR content, you can purchase high-quality articles, blog posts, and other types of content for a fraction of the cost of hiring a professional writer.

Companies Research Hot Topics for You

One of the most significant benefits of using PLR content is that many companies research hot topics within your niche for you. This means that you don’t have to spend hours researching what your audience is interested in. 

Instead, you can purchase pre-written articles that are already optimised for your niche.

Usually More General and Evergreen

PLR content is typically more general and evergreen than ghostwritten content. 

This means that it will remain relevant for a longer period, and you can use it for a variety of purposes. You can also customise the content to suit your specific needs, making it more tailored to your audience.

Needs to Be Tweaked Most of the Time

While PLR content is an excellent option for affordable, high-quality content, it does require some tweaking most of the time. This is because PLR content is often written for a general audience, and you will need to customise it to suit your specific needs. 

However, this is a small price to pay for the convenience and affordability of PLR content.

Overall, PLR content is an excellent option for businesses and individuals who need high-quality content at an affordable price. With PLR content, you can save time and money while still providing your audience with valuable information.

For recommendations on PLR providers and resources, bookmark my PLR Content cheat sheet!

Ghostwriting Benefits

If you’re considering hiring a ghostwriter to create content for your business, there are several benefits to keep in mind.

More Specific Writing

One of the biggest benefits of hiring a ghostwriter is that they can create content that is more specific to your needs. They can research your industry, your competitors, and your target audience to create content that speaks directly to your customers.

Content Should Be Ready to Go

Another benefit of ghostwriting is that the content should be ready to go once it’s delivered to you. You don’t have to spend time editing or revising the content, as the ghostwriter should have done this for you. 

This can save you a lot of time and effort in the long run.

Work Is Exclusive to You

When you hire a ghostwriter, the work they create is exclusive to you. This means that you own the rights to the content and can use it however you see fit. You don’t have to worry about other businesses using the same content, which can be a concern with PLR content.

Overall, ghostwriting can be a great option for businesses that want high-quality, exclusive content without having to spend a lot of time and effort creating it themselves.

Considerations for PLR and Ghostwriting

When it comes to outsourcing creating content for your business, you can PLR or hire a ghostwriter. 

Each has its own benefits and drawbacks, so it’s important to consider your specific needs before making a decision.

Giving Your Ghostwriter Ideas and Outlines

If you decide to go with ghostwriting, it’s important to give your writer clear ideas and outlines for the content you want. 

This will help ensure that the content meets your expectations and is tailored to your specific needs. Be sure to communicate your brand voice and any specific keywords or phrases you want included in the content.

PLR Is Not Exclusive

One thing to keep in mind with PLR is that it is not exclusive. This means that other businesses may also be using the same content. 

If you do decide to use PLR, be sure to make changes to the content to make it unique to your business. This could include rewriting sections, adding new information, or changing the format.

Overall, both PLR and ghostwritten content can be effective for your business, depending on your specific needs and goals. Consider the benefits and drawbacks of each option before making a decision.

Frequently Asked Questions: PLR vs. Ghostwritten Content

1. Why does PLR content cost less than hiring a ghostwriter?

PLR content is more affordable because it’s sold to multiple people, which spreads the development cost across many buyers. Hiring a ghostwriter for quality work can cost significantly more per piece since the content is custom-made for you and exclusive.

2. How do PLR companies help with topic ideas?

PLR providers research and present hot topics and niche ideas, offering content that’s already aligned with current trends. This service can save you time on research, allowing you to focus on customising content for your audience.

3. What input do I need to provide to a ghostwriter?

When working with a ghostwriter, you’re responsible for providing all the ideas, outlines, and details about your audience and the content’s purpose. This upfront effort ensures the content fits your specific needs and goals.

4. How does the specificity of ghostwritten content compare to PLR?

Ghostwritten content is tailored to your exact requirements, making it highly specific to your audience and business goals. In contrast, PLR content tends to be more general and evergreen, designed to be broadly applicable with minor adjustments.

5. Why is PLR content considered more general and evergreen?

PLR content is crafted to be useful over a long period, requiring only minor updates to stay relevant. Its general and evergreen nature makes it a cost-effective option for filling your content calendar with timeless pieces.

6. What adjustments are typically needed for PLR content?

Most PLR content requires tweaking to align with your brand’s voice, tone, and specific keywords. These modifications ensure the content fits seamlessly into your marketing strategy, although they may add to your overall investment in terms of time and resources.

7. Is ghostwritten content ready to use upon delivery?

Yes, especially if you invest in a higher-end ghostwriter, the content should be nearly ready to publish, requiring minimal to no adjustments. This convenience is reflected in the higher cost of ghostwriting services.

8. What makes ghostwritten content exclusive?

Ghostwritten content is crafted exclusively for you, allowing full rights to authorship, copyright, and the option to use it in various formats, including self-publishing. This exclusivity ensures the content is unique and tailored to your brand.

9. Why isn’t PLR content exclusive?

PLR is sold to multiple buyers, making it non-exclusive. However, the non-exclusivity doesn’t diminish its value in your content strategy, as it still offers a versatile and cost-effective solution for content creation.

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