One of the best ways to come up with product ideas is to look at your own life and business. What are you already doing that your audience could find helpful? What problem have you solved for yourself, that could solve problems for others? You’d be surprised at what you can come up with.
This is exactly what my recent guest – Rachel Fairchild of This Crafty Home – did, with her freezer meal guides.
In this episode I talk to Rachel about creating products your audience actually wants, selling with Facebook ads, and hiring a team when you can no longer do it all yourself. Rachel is a former corporate girl, turned stay-at-home mom of 2, and now runs a successful business from her home office on her farm. Her mission is to empower moms with all the resources they need to make their busy lives easier.
We talk about
- Rachel’s journey from craft blogger to freezer meal guide ‘queen’
- Facebook ads
- Product creation
- Balancing work/mom life